Jan 5, 2011

Travel by trains. Kiss. And get pregnant! Genuinely, ONLINE.

‘Cobwebs are certain to be formed on your Brand(s) unless it / they is / are on web nowadays!’

In case the abovementioned statement seems to be any megalomaniac blabber or jibe of a narcissist Internet Marketer, well, in that case also your understanding needs a little bit of reshuffle, if it’s the question of leveraging the maximum benefits through your marketing communications for the Brand(s) – you own / market / sell.

Web or Mobile or other digitally bolstered gadgets / mediums have never been, still aren’t, and will hardly be the nemesis of the conventional media or consumer touch points such as Television; Print; and OOH. Instead, those Web based and Internet led mediums make sure you and your Brand(s) gain the best of solutions for your Marcom (marketing communications)… by ensuring not only greater Interactivity with your TGs (target groups) but also better ROI (return on investment) with almost 100% transparency on the basis of the TGs’ consumption habits / patterns of Internet usages vis-à-vis your Brand’s communications.

In addition, Web based or Internet led communications – happening on one’s PC / Laptop / Mobile – actually help a Brand customise its communication like anything in no real time or labour as such, whenever needed, and that too, involving just some insignificant sum comparing to the cost spent on mainstream media.

Believe it or not, from mere 25,000 Internet users in 1998 the number of users has increased to 100 million in 2010 and this growth is ever increasing… in India.

As against the total population in India, if Brand penetrations into the lives of active Internet users are to be considered till 2010, it’s only 8.4% – a tremendously under-utilised rate awaiting Brands for more exploration, experiment and excellence on Web.

According to a recent survey report, Brands in India have got just 1.1% penetration rate among 13,188,580 Facebook users till August 31, 2010. Don’t think this figure is anyway helping the new media innovation and invasion.

These statistics are indeed soggy notwithstanding the fact that in the Internet users’ rank India’s position is warmly 3rd… just after China and USA.

In fact in India, 40 million access the net through mobile phones whereas it’s only 8% of those carrying mobile phones. So, GPRS enabled sets at a comfortable price and user friendly features can grin here, ear to ear, for sure!

However, irrespective of so much hidden, as well as overt potentialities on Web the upload and download connection speeds in India are factually below dismal. Where even in South Korea the average upload and download speeds are 37.00 Mb/s and 20.36Mb/s, they are 1.42Mb/s and 0.70 Mb/s, respectively. Fair enough reasons for consumers to believe that they are cheated once again – which is nothing new though but yet another de-value addition to them and their expectations for a service.

If consumption patterns of consumers make sense to Brands so as to formulate and chart out their communications on Web to reach the right audience at the right time with the right content, here is a roadmap to them –

Indians go online for: E-mailing (94%); Music Downloading (72%); Instant Message / Chatting (56%); PC to (free) SMS (55%); Social Networking (54%); Info Search Engine (52%); Watching Videos (52%); Screen Savers / Wallpapers Downloading (50%); Online Communities (50%).

Frankly the abovementioned info are not the ultimate means to do the needful but at least with them a distinct indication is made for a micro-level understanding and action – from minute planning to mega execution – where there is no dearth of ‘me-toos’ in any market / category / segment save for a few across India.

Interestingly, when from every nook and corner in India, one techie or the other is claiming everyday to be the SEO (search engine optimisation) Expert by keyword-search, it’s shown – as per a world famous search engine’s survey report for 2008, 2009 and 2010 – that Katrina Kaif; Aruna Shields; How to Kiss; How to Get Pregnant; and IRCTC (India Railway Catering & Tourism Corporation Limited) are the most popular keyword-search options.

Guess that Brands have got pretty handy chances to travel by trains, kiss Indian (or expat) consumers and get pregnant with success! Genuinely, ONLINE.

Nov 12, 2010

... still we survive, BEYOND BORDERS

What is ‘partition’? Just a division between two parts of anything, or something which, for a change, might draw our attention because living itself is nothing but such a wide partition spread out between life and death! And this truth becomes even more evident, if you can experience how it feels to be separated, of course much against your will and wish from your land, values, principles, families, friends, and from everything, everyone you love in order to survive, at least, if not live the fullest.

That’s why; partition is probably life’s one of the most traumatic shakeups, which challenges one’s survival, immediately, where the person’s sex, caste, creed, colour, religion, etc. remain simply inconsequential.

Though a partition sends away one’s life to astray with utmost disdain and ruthlessness and impacts lives of men and women alike; still it affects and, to some extent, infects the women’s health and psyche, bringing unthinkable and unbearable pain and agony to them.

As a matter of fact, what Nita, her mother and her sister had gone through – as picturised in the movie ‘Meghe Dhaka Tara’ – by falling prey to the evils of the partition of India is not at all an alienated phenomenon to the women of today who also delve deeper into such feelings and pathos in their respective lives, thanks to many partitions and borders which they need to break... to go beyond. Either being different from Nita, her mother and sister or being totally indifferent even towards self.

When all that happens somewhere, sometimes, unnoticed, Sharmila Maiti thought of getting behind the lens to let her, as well as every woman’s senses mingle with ours. And, since 2010 incidentally happens to be the 50th year of the movie ‘Meghe Dhaka Tara’, Sharmila chose to salute and commemorate this masterpiece of Late Ritwick Kumar Ghatak in her own parlance of cinema, which would go BEYOND BORDERS.

BEYOND BORDERS is not just a typical documentary film having a retro-effect to talk aloud in Ritwick’s language; instead, it’s the docu-fiction by a today’s Nita whom we rather know as Sharmila.

Not to mention, BEYOND BORDERS was already selected for International Conference of Cinema 2010 in February. It was also screened as the inaugural film at International Womens’ Day film festival in Kolkata and Pune. It was selected for Haryana International Film Festival too. And now, it is going to be screened at Kolkata Film Festival 2010 – the biggest non-competitive film festival in the world. It has also earned the brownie points from the Indian select for Venice Film Festival.

Given this, the DVDs of BEYOND BORDERS are about to be launched soon. These DVDs comprise of priceless and never-before-heard interviews of the three actresses: Supriya Devi, Gita Dey and Late Gita Ghatak (who went to her heavenly abode shortly after the shooting, so Sharmila’s film captured the last days of this cult Rabindra Sangeet singer & actress), making of the film and some interesting tidbits. Thus, for the reason obvious, each of the DVDs is going to be a pride and prized possession or collector’s item to the connoisseurs of movie and entertainment.

So, go BEYOND BORDERS notwithstanding every partition in life, for, the name of the game is ONLY survival, and '…still we survive'!

Aug 30, 2010

Dev-D Dulhania Le Jayenge Or Kaun Kambaqt Bardash Karne Ke Liye Pita Hai…

We don’t care if Humpty Dumpty were gay or not. But we really care for the poor Devdas (poor as in ‘fellow’, not the anti-rich guy, coz his father had a 20 mile long balcony, a 30 mile long courtyard and many more things Bhansali could afford). We have shed gallons of tears for him, haven’t we? After getting fucked by Parvati he still had a sexy option to fall back upon, I mean millions of Indians can just die for that ‘dhak dhak’ woman, how can he ignore her? What the fuck was he doing with those bottles man?

Look at our Dev, Anurag played a completely unfair game with him. No Ash no Nene, firbhi, he didn’t give up. He showed his maturity, kicked those bottles and picked a frenchly leaner and thinner version of Chandramukhi (the only option), our very own Kalki. Well, Anurag knows the new age Indian youth has moved from voluptuous to more size zero fantasies, so our Dev is not that oppressed after all. ‘Jhankar Beats’ taught him a simple lesson: ‘Chandramukhi ho yaa paro ki fark paenda hai yaaro’ and believe me, he has never lost focus since then.

But I have this curious little feeling it’s not just that Devdas didn’t get the opportunity to watch ‘Jhankar Beats’ and fucked himself up. It was more than that historical impossibility. Did anybody care to clarify the content of those bottles? Well, Dev was drinking Vodka and Devdas, probably Whisky. And there lies the key. No wonder Devdas was screaming ‘kaun kambaqt bardash karne k liye pita hai?’ He just meant: bullshit all bardash-wardash, I drink because I just love it and I won’t leave it till I die. So, the moral of the booze is, I mean, the prose is whisky is any day sexier than Vodka. Whisky is a drink for which you can leave Madhuri Dixit. Whisky is a drink you can die for. So reconsider the ‘Genie in the bottle’ before you call Kashyap smarter than the melodramatic, extravagant Bhansali.

Aug 12, 2010

We need YOU. Really.

Once upon a time there was a little boy. The boy would always dream to become a singer or a painter. But he could neither become a singer nor a painter. Instead, he’d to become an engineer turned advertising copy writer to earn money in a faster way. Firstly, to survive somehow and then to maintain his lifestyle i.e. “style sans life”.

He’s quite successful today in his profession, if others’ notion or consideration is to be taken into serious account. However, to himself, he’s ever been an unsuccessful painter; a ruined singer.

The abovementioned lines are not the excerpts off any melodramatic saga or tear jerking opera. Rather, it’s a naked testimony of how a kid had to surrender his dream and natural talent to financial pressure, which had hardly allowed him to breathe easily, since childhood.

Unfortunately, this reality had not only occurred to that particular boy but also it’s been prevalent phenomena, even NOW, for innumerable kids across India; precisely who hail from the families with precarious socio-economic conditions.

Given such situations, those kids are expected to sacrifice their dreams and talents, as early as possible, because in our society sacred goats are acknowledged, appreciated and accepted as obedient children. And, not to mention, this kind of obedience provides those children with roti (bread), kapda (dress) and makan (house) without nerve-wrenching struggles, day in and day out, at home or outside.

Nonetheless, there are still the rebels, thankfully. Who hate to concede defeats; loathe selling off their dreams and talents at a cheap price for lifeless safety, security and styles; and are game to fight, fight and fight… only to WIN.

For those never-say-die spirits; indomitable kids; rare talents… it’s time to do something. Substantial and meaningful.

So, presenting Hu‘e’man Karkhana – an open forum formed and firmed out by a set of people who are willing and tireless in their efforts to instrument and ensure “Human Excellence with Different Hues”.

Unlike me-too or run-of-the-mill NGOs, this forum ONLY works for the kids who don’t have sound economic backgrounds but do have exceptional talents to excel… up to the pinnacle of success in the domains of performing art and unconventional territories such as music, dance, acting, sport, photography, painting, and the like.

Hu‘e’man Karkhana primarily takes care of the three basic needs of a kid. That are “nutrition i.e. food”, “education i.e. knowledge” and “communication i.e. expression and presentation”.

On the basis of needs and requirements, a kid can get four types of functional support from Hu‘e’man Karkhana in the forms of: (a) Financial Aids; (b) Vocational Training; (c) Advertising, Marketing, and Promotional Helps; and (d) Assignment / Engagement / Program / Endorsement Management.

Needless to say, this endeavor of Hu‘e’man Karkhana requires everyone’s support, active participation and help. For funds, and functionalities.

Irrespective of your status as a corporate house or as an individual, if you reckon that you envision our vision and thus can fuel our mission with your time, contacts, and currencies, you are MOST welcome to effect and ensure Human Excellence with Different Hues… being a Hu‘e’man to Hu‘e’man Karkhana.

For any clarification in order to know how you can help a kid, feel ABSOLUTELY free to send in your lines at rana12feb@gmail.com

After all, please remember, “Alone we fight but we only win TOGETHER, and none of us fights to lose.” So we, at Hu‘e’man Karkhana, really need you.

*PS: A l’il singing sensation who’s been participating in the ongoing Sa Re Ga Ma Pa L’il Champs 2010 on Zee Bangla is already being taken care of by us at Hu‘e’man Karkhana.

Jun 30, 2010

Selfishness is Selflessness!

It’s one globe. Irrespective of a few fundamentalist wankers and their errant jerking off spree, here and there, to divide our world into parts. Mostly, in the name of different isms and conned issues based on race, religion, caste, community, terror, politics, war, strike, and the list goes on.

The sole objective of propagating such mushy activities is nothing but to create disturbance and dissonance among lives with an ambition to make everyone’s life difficult, worldwide.

So that the funda “life is complex” can be sold off to people at large as a problem first and then some heinously crappy concepts can be offered to the same target audience as solutions to that problem.

It’s not that that we don’t know or understand it. But, our mentality has somewhat become like this that unless and until our own home or Rome is burning, we fail to realise that the same fire which is burning other today can also char us tomorrow.

Which is why; you, me, he, she, they kinda pronouns’ viability needs to be redefined, soon. In place of them, the pronouns We, Us will do better, I guess. Not in grammatical sense but in terms of commonsense.

For, if anyone of us is motivated to be selfish, I politely ask you to refer to the Maslow Pyramid of needs before you prefer to pursue your motivation. And then relate to your motivation in line with the hierarchy of needs.

In case, you couldn’t relate, never mind, I’m making it more lucid for you to comprehend what selfishness is all about.

“Selfishness is nothing but selflessness.”

Wondering!? Considering me a mad and calling my name for that? Please do. After a while, take a break and read on…

You become selfish for what?

To do better and get more, right? Net-net to achieve maximum success in life.

No harm. As you must go up in the hierarchy, so if you are acting selfish to get it done, you are doing the right thing.

Now imagine your gradual climb to success vis-à-vis selfishness as a pyramid. And you have reached on the top. Precisely, at the tip i.e. the pinnacle or vertex of success.

From there, you are looking on and it’s showing everything, everyone is under you. But mind that, none is with you then or beside for that matter. Because at the apex (of success) there is no horizontal space to accommodate anyone else but you.

On the contrary, it says that success is better established, amplified and enjoyed, if, and when shared. However, you can at the most offer things to people who are under you but can’t share anything with them. Be it success or happiness.

And even if you wish to share, they will either fear you or will be in awe because of your positional advantage… and neither fear nor awe is anyway conducive to the act called sharing.

So, how would you justify your success or your selfishness is worth your life, living and lifestyle?

Since, when none is with you or beside you, your existence of self doesn’t apply in reality or logically. Simple reason being, one can’t stand first or last when he’s the only one in his class.

That means, “self = world” - where all of us belong to, side-by-side, together. And this proves the fact that in spite of our best efforts we can never be selfish but always selfless.

Hence, whenever you tend to be selfish, please take pride in self for trying to be selfless.

May 10, 2010

With love, Subhamoy turns Suparna YOUnique

This summer is different for Suparna. Courtesy her husband Subhamoy and his unique desire to unfold his tranquil love over his better-half.

And where there is any need for uniqueness, there is YOUnique, always, as you have known it for sure by now.

So, Subhamoy contacted us to gift a YOUnique Umbrella to her beloved wife.

As usual, the YOUnique questionnaire was sent out to Subhamoy and he provided us with quite a few info on Suparna.

Based on that, a YOUnique scale on Suparna’s uniqueness was set; exploiting which we actually designed the YOUnique Umbrella for her.

The base colour of the Umbrella is taken as blue because this shade is Suparna’s favourite.

On that spread of azure, a landscape design is created to express and magnify Suparna’s liking for this form of art.

On top of the Umbrella, around the centre spindle, the aperture captures one’s attention on Suparna’s shutter-bugging spree.

Finally, two green (tender) leaves personify the name Suparna (a tender leaf) in line with her penchant for Kathak dance by forming a typical mudra of hands of a flying bird.

Now, if you too wish to bestow such a YOUnique love, affection and care upon someone you love, feel free to email us only at itsyounique@gmail.com, today!